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Bobbito Garcia and Project 2050 Launch Music Design Lab

PROJECT 2050 LAUNCHES MUSIC DESIGN LAB
Curated by World Renowned Author and Mixologist Bobbito Garcia

New York City based Ideas and Solutions shop Project 2050 announces formation of 2050 MUSIC DESIGN. The announcement was made today to key industry leaders by Bobbito Garcia, Project 2050’s Chief Creative.

2050 Music Design will provide musical direction and curating for brands, retail environments, hospitality, video game developers, television, movies and theatrical houses. Songs are a powerful way to stake territory, articulate aspirations, and draw upon collective memories. Culling from his vast encyclopedic knowledge of music of all genres, from jazz, hip-hop, rock, and world, Bobbito Garcia and his team will create soundscapes that are both unexpected and inspirational. “Since our inception, Project 2050’s mission to help define and drive cultural movements continues to be a catalyst for creativity. Music Design is a natural extension of that creativity”, states Phil Colon founder of Project 2050

“Music shapes and moves popular culture like no other medium,” says Bobbito Garcia a.k.a. DJ Kool Bob Love. Whether in the form of movie scores, memorable TV commercials, or rare grooves in a retail shop, the soundscape is in many ways an emotional driving force. I’m amped (pun intended) to lead 2050 Music Design and impact the world we live in by doing so!”

“Bobbito Garcia introduced me [via his Vibe Magazine “Sound check” column] to many songs I had never heard before! I love that young people like him search for music that touches the bottom of your soul.”—Quincy Jones

“Whatever Bobbito is into, I want to be a part of! Bobbito Garcia is a force in music both internationally and domestically. As a world renowned DJ with a wide following he understands how to move people emotionally. I have worked with Phil Colon for many years and he is always been in front of everybody in culture. When he says there’s something you need to see or hear, then you have to follow his lead — that’s Phil, he is a culture vulture! — Herb Scannell, former Vice Chairman/MTV Networks

“Bobbito is an absolute mastermind in terms of using the power of music to help create movement in people. Music is very influential in helping to ignite consumer behavior, so when used effectively it can be a very persuasive and powerful tool. P2050 will do very well in the category!!” – Greg Cunningham, TARGET

“Bobbito Garcia is a legendary DJ who has not only mixed music, but also cultures.”— Soledad O’Brien, CNN